THE BRIEF I was thrilled when Reshmi, owner of Anges De Sucre, got in touch with me to see if I could help with their rebrand. They are a business I have followed for a long time and I've seen them grow, get stocked in Selfridges and blow everyone out of the water in terms of design and reputation. They wanted a refresh, something that would represent who they are today, something current that screamed fun, creative and reputable.
THE OUTCOME There was no way we couldn't incorporate something that was so obviously them. The final logo represents a drip cake and their new strap line 'extraordinary cakes'. I was so happy with the final colour palette and now I see how it has all come together on their brand new website (which they put together themselves) it all works so harmoniously.
Creating the 'cakey' London skyline was a lot of fun and the pattern that runs throughout their website is a great extra asset.
LIVING SPACE HOUSING
THE BRIEF To create a brand identity for a House building business that constructs more affordable properties in average / secondary locations, enabling people to get on the property ladder. the brand is to look responsible, affordable with experience and a brand that promotes partnerships.
THE OUTCOME The final chosen identity was inspired by a floor plan. A simple line that starts and ends at housing. It encompasses Living Space to help highlight that that is exactly what you’re getting; a robust and affordable space to live. No frills attached just solid affordable housing you can trust.
“we all liked your proposals and have decided on option 1.”
More often than not I will offer my favourite design first on the initial design sheets. I love it when it’s the clients favourite too.
Freda's Deli holds a prime spot on a high street in the West Midlands. The team at Freda's took over an existing business and wanted to give it a whole new look and feel, a whole new name, and a whole new experience for the customers.
The brief was to reflect the business; fresh, clean, modern, friendly and above all, quality. They wanted to stand out on the high street and create a welcoming environment for business and commercial clientele.
After gaining an idea of Claire's vision via a shared Pinterest board I set about designing a brand that reflected everything she wanted. She was presented with four logo options and we then developed her chosen logo to create all the brand elements, including their new strap line, colour palettes and graphical devices to be used throughout all collateral.
Freda's uses a range of complimentary feminine and masculine colours and fonts that delivers the perfect look and feel for their brand, giving them a strong presence and making them stand apart.
THE BRIEF Having recently giving up her day job to focus solely on her cake business, Renza wanted her brand to stand out. She had an existing logo but it wasn’t representative of her or her business any more. The new identity was to give an air of understated extravagance whilst looking luxurious and creative. Her market is mainly ‘trendy’ modern creative couples so it would need to be really appealing to that demographic.
THE OUTCOME The slick logo comprises a single font in differing weights. It is bold a rich in appearance. The colour palette is really where the creative flair comes in and I’m so excited to see how this is going to be used in the new website that Renza is soon to launch.
Lily was near completing her qualifications to become a Personal Trainer after a big shift in career. She was so enthusiastic about her new chosen path and was really keen to get her branding spot on. Lily came to me with lots of inspiration, she wanted something crisp, clear, probably a serif font and likely to be golds and white in colour.
As with all my clients we got our heads together and created a Pinterest board full of fabulous inspiration and I sent over the first set of drafts to her. But within that set of drafts I threw in what I like to call a 'wild card' which I often do. The aesthetic she liked was lovely but it lacked something. It was almost too pretty, it lacked enthusiasm; a real passion for getting up and getting going and being enthusiastic about life and looking after your body and mind. So I threw in something that I felt better represented Lily the personal trainer rather than Lily in normal life; something that I felt would work harder for her and be more inspiring to her potential clients.
Lily went for the wild card! The outcome is a solid, strong logo that uses a clean and clear sans serif font and two shapes that symbolise the ups and downs of personal fitness and these shapes lend themselves to the triangles that we have used as a graphical device throughout her collateral. We also created a really cool monogram using the letters of her first name that also represent gym bars that will be used going forward on stickers and other collateral.
She went for a really bold and bright colour palette and for her business cards she had two colour because why have one when you love two!
MARKET PLACE PANTRY
When Emily approached me to talk about a new venture she was starting with her Mum it sounded perfect. I was really excited to get working on her brief. A wide demographic from tourists, early risers on their way to work and all those regular shoppers. The branding should reflect the quality of their wares and the contemporary atmosphere they would be enjoying said wares in. There shouldn't be a hint of vintage which is something they had seen a lot if in their competition but there should be both a hint of the classic cake shop but also new twists on classic recipes. In emily's words 'I like the idea of combining new/modern and old/traditional, and would love for this to be reflected in our branding'.
As with all of my briefs we start by discussing likes and dislikes and we look at a mood board of inspiration. From that, I presented Emily with four initial logo ideas. The logo was refined - the diamond shape idea coming from a traditional cafe table cloth mixed with some modern fonts to fulfil the brief of traditional and new in one tiny logo. We then worked on accompanying graphical devices to solidify the brand look and feel.
I was so happy with how everything turned out and how well the branding accompanied both the shops surroundings and interior.
MELISSA INGLES YOGA
Melissa wanted to create a brand that represented her love of yoga and all things wellbeing. A brand that was inviting to people of all ages and abilities. Something that was vibrant and would stand out in a sea of yoga instructors whilst still being connected to her and her beliefs in the importance of breathing and connections with air and sea.
As with all clients we put together a Pinterest board that encompassed everything Melissa wanted to show in her brand. From my narrowed down mood boards Melissa was given four logo options and we went forward to develop one of those, tweaking colour palettes and graphical devices to get it perfect.
Melissa's main logo is based on the air and the sea, a fluid motion that also represents breath; the inhale and exhale. The colour palette is taken from the seven Chakras and is bright and vibrant. We went on to create some business cards using a gorgeous textured stock from G F Smith papers. We also created two loyalty cards and posters for her to put up in gyms.
Mari-Carmen was in the end stages of finishing her qualifications to become a personal trainer and was in need of some branding to help launch her new business. It was really important to her that her branding reach both female and male clients from novice to those with previous experience of training. It should be fresh, captivating and have a sense of strength about it.
From our mutual Pinterest board I had a good idea of the sort of things that Mari-Carmen liked aesthetically so it was now a case of taking that inspiration and making it work for her brand.
We worked through several colour palettes to come to our final choices -from almost neon to bold to a more pastel, understated tone.
I love the strength of the solid lines within the logo and how these could be used across other collateral. We juxtaposed this with the smoke cloud... The starting gun.
A colour palette consisting of masculine tones accompanied by more feminine shades helps to capture her desired audience without intimidating one sex or favouring another.
The smoke cloud creates an eye catching back drop for posters and other collateral and we've shown how adaptable the logo can be by incorporating the strength of those solid lines in her business card design.
GREAT LITTLE FIND
Sarah got in touch about her new business and she was so keen to get her branding spot on. It's amazing when people are so passionate about their businesses. Her business, Great Little find, is a directory of amazing independant stores, from homewares and interiors to little known but amazing coffee shops.
It was important to start with quite a wide open approach for Great Little Find. Sarah wanted to capture multiple things in her branding; it had to be inviting, show authenticity, be stylish whilst capturing a sense of heritage, culture and above all, discovery.
I have incuded a few of the initial logo options designed for Sarah and you can see the final outcome isan amalgamation of a couple of the designs. Small tweaks can make a big difference.
I was thrilled with the outcome and it's been great seeing the brainding come to life on social media and thorugh email signatures. GLF now has it's al important roundal logo and also a long version as well. Both compliment each other perfectly and I'm so pleased with how well they represent Sarah and everything her business is about.
COOSHOO is an independent children's footwear specialist based in Birmingham. They were after a rebrand for their successful store to bring it more up to date and to better appeal to their demographic and fit with their preferred aesthetic.
Cooshoo gave some great comprehensive answers to my brand questionnaire and from there we collectively collated a selection of inspiration on our joint Pinterest board. From there we agreed a route for their new look and feel. They liked colour, geometry - they also wanted something to appeal to the parents as well as the children.
The finished logo is sleek and contemporary look. The font is light in weight with some angular interest to the H and then the abstract shoe coming flying off from the last O.
The colour palette is broad and fun and we also created three patterns; each one will represent the three areas of focus within the store; The pre walkers - a yellow pitter patter pattern. The toddlers/pre school - representing confident walkers, those going here there and everywhere without stopping. The school kids - more formal, more routine but still likely to change direction at the drop of a hat.
We have taken them from slightly retro and outdated to cool, fresh and fun.
OBIORA is a brand aimed at parents, Aunties, Uncles, Sisters, Grandma's and best friends. It makes hand crafted name bunting for nurseries and children's rooms. It uses contemporary font styles to create it's bunting and is looking for those modern Mama's who love styling their kids rooms and investing in timeless pieces.
The business is named after the owners little boy, who's first name is Leo so within the branding there was to be something that represented this. As well as it being clean and strong but also gentle and warm at the same time.
After studying the existing products and future product development documents we settled on a really strong font for the main logo type and it would be accompanied but a softer choice for the strap line. A geometric inspired cub head was created to accompany the logo.
A broad colour palette reflects the clientele from modern greys to playful tones that reflect the happiness of childhood.
OBIORA now has a full set of stationery from business cards to packaging labels, stickers and tags. The website is simple and straightforward and will eventually house their online shop.
Terra Strategic is a land development company. When the brief originally came to me the business was to be a different name and then once I started developing the brand identity, it was decided that although the business was to remain the same, the name should be different and so together with the Directors of the company we came up with Terra and I also developed their strap line.
They wanted to stand out from the crowd. It was important to them to have a clear presence and to avoid the cliche or out of date style branding used by their competitors. The branding should reflect their clear and straightforward approach to everything land development.
As with all jobs there was a lot of thorough research into the market, the industry, the competition, the demographic. Terra needed to be strong yet versatile and perhaps in the future there would be sub companies or sister companies so the logo and identity would need to be flexible so as to work across a possible range of companies. Strong but professional colours were required and they would be used along side striking imagery to really capture peoples attention. It was important to remember that there would be lots of collateral to go along with the main brand identity so everything really had to be thoroughly thought out to ensure it would work across brochures, banners, external signage and websites.
The identity really starts with the logo. A no nonsense strong font which is easily recognisable as Terra including the use of the circle to signify the totality of their offering; you get what you need from start to finish.
Terra really invested in quality stocks for their stationery and print collateral, also using special finishes to add that extra touch of professionalism and a point of difference to their competitors. With a fully mobile ready web site that they can edit and up date themselves with a handy how to guide form Studio Sappor they really get to be part of their brand identity and can better understand what comes with my role as well as their own in our partnership, which is a great position to be in.
I've loved creating all sorts of collateral for them from stationery to external signage and internal vinyl.
SARAH MEADEN FITNESS
THE BRIEF Sarah has recently qualified as a fitness instructor and wanted to create some solid branding to help get her new business off the ground. She is a real boho girl at heart and holds a lot of her personal and group training sessions outdoors close to the ocean so it was really important that her branding really reflected this. She has a big love for triangles and wanted to be able to incorporate that in some way as well.
THE OUTCOME The main logo element, the triangle, is a mix of the symbols for 'express', 'transform' and 'explore'. All key words that Sarah would use to describe her style of training - encouraging clients to express themselves and explore their capabilities whilst transforming their minds and bodies to a healthier, stronger state. The triangle is also used to represent air, water, fire and earth which really pulls on the outdoor element that Sarah wanted to reflect.
The colour palette is a mix of warm greys and strpng earthy greens with a pop of peach.
We are currently working on stationery for the brand. I'm so thrilled with the outcome. Super fresh, engaging and true to Sarah and her business.
NET SET GO
Sam, owner of NetSetGo has had a really successful netball career and now wants to share her passion and talents for the sport by coaching children and getting them enthusiastic about everything netball. The brief was that it should be colourful and eye catching in order to grab the kids attention.
Sam had quite a lot of specific ideas about what she thought the logo and brand should look like but as with a lot of clients, ideas and thoughts change about your brands aesthetic the more you dig deeper into it. You start to understand your brand so much more when you deconstruct it in the way you do when you're creating it's identity. We went through quite a few different looks (I have included some opposite for you to see how we get to the final one form the last couple of versions) and there was a lot of tweaks but that's what it's all about - getting it 100% right.
The final outcome was a big, in-your-face, graded netball accompanied buy really strong typography. The gradient gives a sense of energy and movement and the typography choice solidifies the strength of the sport and what it means to be part of team. We have gone on t create numerous pieces of collateral from stickers to worksheets and flyers and have recently completed the website.
TALES OF OUR TRAVELS
Carli set up Tales Of Our Travels in order to document her journeys around the world with both her family and her friends. She aims to document trips with her, her husband and her two children, trips with just her and her husband and also those fun girly weekends away. So she needed a logo to represent all of those things. Something fun, something friendly and something that was bright and inviting.
We had a fair few discussions about the direction Carli wanted to take her blog. It was to be a place of informality but also a place where you could get loads of information on various aspects of travel from the UK to the rest of the world. So we came up with the icon idea - they could be used to represent all the aspects of what the blog was about - an icon for each area of travel; family, couples, friends, home & abroad.
The colours represent the land, the sea and the sun.
The final logo took the form of a circular icon, one that emulates the stamp in a passport... But without being too twee and obvious. The four icons sit within the logo and a fun san serif logo forms the words of her blogs name. It was such a fun brief to work on.